Saturday, May 5, 2007

ONLINE NEWSPAPER AUDIENCE SETS RECORDS IN FIRST QUARTER

Unique Audience, Page Views and Time Spent Jump in First Quarter

Arlington , Va. – More than 59 million people (37.6 percent of all active Internet users) visited newspaper Web sites on average during the first quarter of 2007, a record number that represents a 5.3 percent increase over the same period a year ago, according to custom analysis provided by Nielsen//NetRatings for the Newspaper Association of America. In addition, newspaper Web site visitors generated nearly three billion page views per month throughout the quarter, compared to just under 2.7 billion during the same period last year. The first quarter figures are the highest for any quarter since NAA began tracking these numbers in 2004.
“These record-setting numbers underscore newspapers’ success in capturing online audiences and the importance of newspaper Web sites to the growing newspaper footprint,” said NAA President and CEO John F. Sturm. “Newspaper Web sites continue to grow audience and contribute to newspapers’ broadening revenue streams. In addition, the sites attract a younger, more affluent audience coveted by advertisers while providing a valuable service to readers seeking immediate information from a trusted local source.”
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Google Tests 'Gadget Ads'

GOOGLE HAS BEGUN BETA-TESTING "GADGET Ads"--interactive applications that advertisers can embed into Web pages, which will add a rich media solution to the search giant's suite of products.

Although Google executives revealed the beta during a marketing summit for the auto industry, the Gadget Ads will be available to all ad categories by this summer's planned launch.

Bloggers around the Web, dubbing them "Google Gadgets," have written about these ad units, a version of which are available for use with the new personalized iGoogle interface.

Like widgets, the HTML-based applications offer advertisers the option to add flash, video, real-time feed, and transaction functionality to typically static display ads.
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No Horizon

My photo "No Horizon" is on "Flickr".

Friday, May 4, 2007

The human factor in gadget, Web design

"Design is starting to change who succeeds and who fails. A few years ago that wasn't true. If I had a better algorithm, I would win."--Alonso Vera, senior research scientist at NASA Ames Research Center
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Sth About Blogging - 001

Time to check: Are you using the right blogging tool?
How-to Guides
Earning Revenue
Ethics
Glossary of Terms
Publishing Tools
Reporting
Shooting Video
Writing
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Blogger Templates
Embed Picasa Web Albums Slideshow
Add a search bar
Sudoku Widget
Add Google Talk To Your Blog
Recent comments widget
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Thursday, May 3, 2007

Online TV viewing 'on the rise'

"Almost half of European broadband users are using their computers to watch television online, a survey claims. "

BBC News

Outdoor is dead? Long live outdoor.

http://www.mortarblog.com/2007/04/post.html

Wednesday, May 2, 2007

New! Make your own GADGET on Google

"Want to put a little piece of yourself on your friends' and family's homepages? Creating and sharing these Google Gadgets is as easy as filling out a simple form."


  • Framed Photo

  • GoogleGram

  • Daily Me

  • Free Form

  • YouTube Channel

  • Personal List

  • Countdown

Tickle Me Elmo X TMX Elmo

I should buy one, too...

Make Your Own Helix

"With iuGen we want to connect all Internet users with each other ... as you know somebody who knows somebody that knows somebody. At iuGen we encarta this webstructure into a Helix."

Tuesday, May 1, 2007

Labour Day

"A Labour Day is an annual holiday celebrated all over the world that resulted from efforts of the labour union movement, to celebrate the economic and social achievements of workers."
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1 May Photos From flickr.com:






12 Eylul Sonrasi, ODTU'de 1 Mayislar (Turkish)